WMR
WMR

World Mobility Report by Keolis

The Digital Mobility Observatory: understanding today’s digital trends and issues to create the mobility solutions of tomorrow

The objective of the Digital Mobility Observatory is to optimise the passenger experience using digital technology. Keolis and Netexplo have combined their expertise to understand future mobility trends, accelerate research and development, and design digital mobility solutions in line with passengers’ needs. By combining a vision of urban mobility with the impact of digital technology in cities today, Keolis strives to simplify passengers’ lives and help create the intelligent transport networks of tomorrow.

About Netexplo

Netexplo is an independent global observatory that studies the impact of digital technology on communities and businesses. It provides exclusive insight into the digital revolution and emerging digital technology uses, thanks to research conducted by a network of experts and observers from leading universities across the globe.

A unique exploratory approach, founded on close collaboration
The Keolis and Netexplo observatory is based on a three-part approach:

EXPLORE
A discovery of innovations in metropoles worldwide

Netexplo collated and analysed experimental digital innovations from around the world. Its goal: to identify cutting-edge initiatives and emerging technologies that could be adapted to create new mobility services and travel solutions. 167 digital innovations were selected, scrutinised and adapted to the targets and trends for future mobility.

A second exploratory study delved deeper into mobility uses, trends and innovations in 13 cities across the globe. The cities, which are at varying stages of technological development and innovation, all share a proactive approach to smart mobility solutions. This research helped Keolis identify the 10 key aspects of a successful everyday mobility experience, based on three common passenger expectations: journey planning, worry-free travel, and a more human travel experience.

 

IMAGINE
Developing tomorrow’s mobility solutions

Thirty Keolis employees from business units in France and internationally participated in a ‘Creative Camp’. Their mission: to identify which digital innovations were best suited to public transport. Operations directors, marketing managers, IT specialists and safety experts worked together to imagine 15 scenarios illustrating how citizens may travel in the future. Keolis then identified four priority scenarios, and developed for each, key passenger profiles, their specific mobility uses and how their lifestyles could be enhanced by tailor-made ‘digi’mobility’ services.

 

UNDERSTAND
A large-scale national study on mobility and digital technology

A large-scale national study was then conducted to compare the scenarios generated in the exploratory phase with citizens’ actual travel habits, expectations and uses. 3,000 French citizens provided first-hand insight into today’s urban mobility habits. This detailed analysis of behaviours, digital mobility uses and expectations, frustrations, demands and priorities helped identify a set of typical passenger profiles.

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