WMR
WMR

Imagine Developing tomorrow’s mobility solutions

In 2015, a team of international experts from Netexplo, Keolis’ partner in the World Mobility Report, conducted a comprehensive study of digital technology innovations across the globe.

This research was designed to identify promising technologies and digital initiatives that could be adapted to create new mobility services and transport solutions. A total of 167 digital innovations were selected from an initial pool of 2,000. Some were related to transport; others were designed for completely different purposes. But all were chosen for their potential to be adapted to the field of urban mobility.

Employees from Keolis subsidiaries in France and across the globe participated in a ‘Creative Camp’ to decide which innovations were most relevant to public transport. This resulted in a shortlist of 15 innovations, and four of these were then developed into short animated videos. Each video depicts different scenarios enhanced by ‘digi’mobility’ services.

CUSTOMISED MOBILITYHyper-simplification of travel

Whether they’re digital virgins or technological geeks, passengers need step-by-step guidance to help them feel comfortable at every stage of their journey. Getting around should always be worry-free, even on unfamiliar routes.
Hyper-simplification is key: web applications must be simple, intuitive, user-friendly and accessible to all. Accurate geolocation is crucial, whether the passenger is in the street, inside a building, or on board a vehicle.
Thierry, a retiree who leads an active and varied lifestyle, is just one example of a passenger who needs step-by-step, real-time assistance to help him reach his destination.

thierry_1

Thierry

Passenger profile

  • Active lifestyle, various activities.
  • Regular, scheduled travel habits.
  • Not very tech savvy, needs simple technology
  • Open to sharing personal information and preferential habits

Social need

  • Need for guidance for everyone, everywhere, all the time.
  • Psychological comfort: worry-free travel.

Keolis’ philosophy

  • No digital divide: hyper-simplification of travel for all – from the digitally disadvantaged, to tech-savvy geeks.
  • Presence of ‘low-tech’ solutions.
  • User-friendly, intuitive applications, accessible to all.
  • Passenger profile

    • Active lifestyle, various activities.
    • Regular, scheduled travel habits.
    • Not very tech savvy, needs simple technology
    • Open to sharing personal information and preferential habits
  • Social need

    • Need for guidance for everyone, everywhere, all the time.
    • Psychological comfort: worry-free travel.
  • Keolis’ philosophy

    • No digital divide: hyper-simplification of travel for all – from the digitally disadvantaged, to tech-savvy geeks.
    • Presence of ‘low-tech’ solutions.
    • User-friendly, intuitive applications, accessible to all.

Digital mobility uses

Shared address book
and preferred places

Geolocation

Health tips
and coaching

Detailed personal
profile

Augmented reality

Communicative environment

thierry_2

Inspirational technology uses

Authorising geolocation
to receive personalised notifications

PHYSICAL COOKIE (Finland)

A pocket mini-tag (cookie) helps a location recognise an individual and provides them with information and promotional offers.

SHOPKICK (United States)

A shop greets individuals when they pass nearby and provides them with information.

Authorising identification for tailor-made services

UNIQUL (Finland)

Facial recognition software which identifies people passing by and activates personalised services adapted to their profile, as well as an automatic payment function.

  • Authorising geolocation
    to receive personalised notifications

    PHYSICAL COOKIE (Finland)

    A pocket mini-tag (cookie) helps a location recognise an individual and provides them with information and promotional offers.

    SHOPKICK (United States)

    A shop greets individuals when they pass nearby and provides them with information.

  • Authorising identification for tailor-made services

    UNIQUL (Finland)

    Facial recognition software which identifies people passing by and activates personalised services adapted to their profile, as well as an automatic payment function.

REAL TIME MOBILITYMobility tailored to the individual

Every passenger should benefit from personalised services adapted to his or her specific needs and preferences. Customer profiling – or knowledge of frequently visited places (school, workplace, favourite shops, etc.) habits, journeys and preferences (if they favour speed over comfort, for example) – helps operators provide public transport solutions that are tailor-made for each passenger. From an ethical point of view, customers must freely consent to sharing personal information in exchange for the benefits of a bona fide, customised service. Léa is a typical example of a passenger who is looking for flexible, personalised mobility solutions adapted to her busy schedule. She values choice and wants to be able to choose from a variety of transport options, depending on time constraints, traffic conditions, the weather, or even the time of day.

lea_1

Léa

Passenger profile

  • ‘Free spirited’ lifestyle: ultra-mobile, likes things to move quickly and easily becomes impatient.
  • Multiple, irregular and improvised journeys.
  • Uses a variety of transport modes.
  • Fan of all things digital.
  • Sensitive to personal data protection.

Social need

  • Individual flexibility: support for the most mobile citizens.
  • Personalisation.
  • Ongoing, real-time updates.

Keolis’ philosophy

  • Individualised mobility according to passenger’s needs and knowledge.
  • Profiled living environment, travel habits, priorities (speed, comfort, safety) and service preferences.
  • Policy of consented, collaborative and selective profiling, in exchange for the benefits of a personalised service.
  • Passenger profile

    • ‘Free spirited’ lifestyle: ultra-mobile, likes things to move quickly and easily becomes impatient.
    • Multiple, irregular and improvised journeys.
    • Uses a variety of transport modes.
    • Fan of all things digital.
    • Sensitive to personal data protection.
  • Social need

    • Individual flexibility: support for the most mobile citizens.
    • Personalisation.
    • Ongoing, real-time updates.
  • Keolis’ philosophy

    • Individualised mobility according to passenger’s needs and knowledge.
    • Profiled living environment, travel habits, priorities (speed, comfort, safety) and service preferences.
    • Policy of consented, collaborative and selective profiling, in exchange for the benefits of a personalised service.

Digital mobility uses

Digital diary
shared
in real-time

Occasional
self-profiling
at the passenger’s
own initiative

Geolocation

Augmented reality
on smartphone

‘Help’ button

Video calling assistance
and support

IMMERSIVE MOBILITYAt home everywhere

Occasional visitors and tourists also have urban mobility needs. They want to optimise time spent in a new place and are keen to discover the local environment according to their personal tastes. They dream of experiencing the city like a local.
Treading the beaten tourist track on traditional city tours isn’t for everyone. Local residents can provide a wealth of information on their home city and crowdsourcing means tourists can get insider tips and suggestions straight from the horse’s mouth. Themed recommendations help visitors enjoy an authentic experience, in line with their individual tastes and interests, whether they are foodies, art buffs, or sports fanatics. Kate and Tim, a couple of tourists from England, decided to discover Bordeaux from a local perspective.

katetim_1

Kate and Tim

Passenger profile

  • Occasional customers visiting the city.
  • Open to multimodality according to their constraints (weather, children, etc.).
  • Curious about life in that community and experiencing the city like a local.

Social need

  • Personalised discovery.
  • Worry-free, time-optimised travel.
  • Guidance according to tastes and interests.
  • An authentic local experience.

Keolis’ philosophy

  • Propose a different experience for tourists and occasional:‘Get around the city like a local’.
  • Choice of mobility options, virtual guidance based on the habits of locals with similar tastes.
  • Passenger profile

    • Occasional customers visiting the city.
    • Open to multimodality according to their constraints (weather, children, etc.).
    • Curious about life in that community and experiencing the city like a local.
  • Social need

    • Personalised discovery.
    • Worry-free, time-optimised travel.
    • Guidance according to tastes and interests.
    • An authentic local experience.
  • Keolis’ philosophy

    • Propose a different experience for tourists and occasional:‘Get around the city like a local’.
    • Choice of mobility options, virtual guidance based on the habits of locals with similar tastes.

Digital mobility uses

Translation
in augmented
reality

Virtual pre-visit
using Google
Street View
+ 3D map

Geolocation

Augmented reality
on smartphone

Visit as
a peer-to-peer
follower

Peer-to peer
activity tips

Inspirational uses of technology

At home everywhere and independent

LOCAL APP

My smartphone automatically downloads real-time information and apps related to the town I’ve just arrived in.

Understand all languages

WORLD LENS

Use your smartphone camera to scan foreign text: the app displays the image in your local language using augmented reality.

  • At home everywhere and independent

    LOCAL APP

    My smartphone automatically downloads real-time information and apps related to the town I’ve just arrived in.

  • Understand all languages

    WORLD LENS

    Use your smartphone camera to scan foreign text: the app displays the image in your local language using augmented reality.

MOBILITY WITH A HUMAN TOUCHCommunity collaboration and support

Many individuals feel alienated and vulnerable in today’s digital era. Relationships with those around us remain a quintessential part of everyday life. Indeed a human presence reassures passengers and means they never feel lost, alone or uninformed. Technical innovations in the field of mobility must also provide customers with the opportunity to make real human contact, at all times, in real-time, for example via video call support channels.
The sharing economy, where ordinary citizens spontaneously share advice or offer to help, plays an important role in re-humanising public transport. A helping hand, mutual support or benevolent advice means everyone can get more out of their travel experience and feel part of a supportive, collaborative community.

vignette-video_mobilitehumanisee_EN
groupe_1

Community

Passenger profile

  • Passengers, in all their diversity.
  • Citizens in difficulty or with specific requirements.
  • Citizens interested in helping others, ready to lend a hand.

Social need

  • Personalised information.
  • Human help and support channels.
  • Not to feel lost, alone or uninformed.

Keolis’ philosophy

  • Need for an ongoing relational link via digital mobility, to provide reassurance.
  • Avoid detachment, dehumanisation or the digital divide.
  • Build a community of passengers and encourage collaboration and mutual support.
  • Mobility social co-marketing.
  • Passenger profile

    • Passengers, in all their diversity.
    • Citizens in difficulty or with specific requirements.
    • Citizens interested in helping others, ready to lend a hand.
  • Social need

    • Personalised information.
    • Human help and support channels.
    • Not to feel lost, alone or uninformed.
  • Keolis’ philosophy

    • Need for an ongoing relational link via digital mobility, to provide reassurance.
    • Avoid detachment, dehumanisation or the digital divide.
    • Build a community of passengers and encourage collaboration and mutual support.
    • Mobility social co-marketing.

Digital mobility uses

Social media
(Facebook, Twitter, etc.)

Reference passengers,
peer-to-peer alerts

Geolocation

Augmented reality
on smartphone

Passenger
ambassadors

Help service,
peer-to-peer
online advice

Inspirational uses of technology

Collaborative community for data collection, sharing and benefits

AXS MAP

Disabled people or their friends map the accessibility of urban locations according to their own experience.

CONTINENTAL E.HORIZON (United States)

Data (traffic, roadwork, accidents, weather, etc.) collected by public or private vehicles is used to update a real-time shared database for on-board navigation systems and smartphones.

GIFF GAFF

A community of volunteers act as ‘ambassadors’, providing information and advice.

Knowing where to get help

SONAR ME (United States)

Personal geolocation and unlimited geo-tagging of contacts, customer service representatives and other services of interest.

  • Collaborative community for data collection, sharing and benefits

    AXS MAP

    Disabled people or their friends map the accessibility of urban locations according to their own experience.

    CONTINENTAL E.HORIZON (United States)

    Data (traffic, roadwork, accidents, weather, etc.) collected by public or private vehicles is used to update a real-time shared database for on-board navigation systems and smartphones.

    GIFF GAFF

    A community of volunteers act as ‘ambassadors’, providing information and advice.

  • Knowing where to get help

    SONAR ME (United States)

    Personal geolocation and unlimited geo-tagging of contacts, customer service representatives and other services of interest.

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